|
The Benefits
The benefits of choosing predictive dialing
over manual dialing are enormous. There
is no question that a predictive dialer
pays for itself within a matter of months.
A. Call Efficiency per Agent
| |
Manual
Dialing
|
TimeSaver
Dialing
|
| Average
Talk Time / Hr |
12
mins
|
40
mins
|
| Average
Calls Handled / Hr |
100
|
120
|
| Average
Calls Connected |
32
|
110
|
| Frustration
Factor |
10
|
2
|
Obviously, the efficiency benefit of predictive
dialing is clear from the chart above. The
fact is simple: the more prospects an agent
speaks to, the more results he will see.
Predictive dialing produces, on average
three times the results of manual dialing.
B. Agent Retention Rate and Morale
PEC's Predictive Dialer, besides making
calling more efficient, makes calling less
tedious. Telemarketing has the lowest retention
rate out of any job in the nation. An average
telemarketer will work six hours before
he quits. Using the Predictive Dialer and
reducing the tediousness of telemarketing
will greatly increase your agent retention
rate as well as agent productivity. Also,
by seeing his own results, an agent's morale
will increase dramatically, which will only
add to his efficiency.
C. Profitability
Clearly, efficiency and agent morale and
retention lead to one thing: profit. The
following chart gives you an idea of how
much a predictive dialer can increase profits
by.
| |
Manual
Dialing
|
TimeSaver
Dialing
|
| Average
Sale $ / Lead |
$22
|
$22
|
| Number
of Agents |
16
|
16
|
| Total
Connected Calls |
512
|
1600
|
| Connected
Calls / Lead |
60
|
60
|
| Total
Number of Leads |
Approx.
8
|
Approx
26
|
| Total
Sales / Hr |
$176
|
$572
|
| Cost
of Agents @ $8/Hr |
$128
|
$128
|
| Total
Profit / Hr |
$48
|
$454
|
Revenues have increased over three times,
and profit has increased almost ten times.
The fact is simple: if you talk to more
people, you will get more leads.
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